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Paid to Ride
A monthly membership

Land a sponsorship in 90 days
using your MTB content, without race results or more followers.

Follow my rules, ask 10 brands, choose the deals.
Weekly live calls where I tell you what to fix.
No deal - full refund.

  • 4 live calls a month, one of them an hour of live Q&A
  • My systems, presets, plugins and tools
  • "Ask Dima" - a direct question box
  • $99 a month. Cancel anytime
21
active brand relationships
199k
TikTok
105k
Instagram
21k
YouTube subs
$48.4k
affiliate sales tracked

The problem

Riding well and posting a lot is not a sponsorship strategy

  • ✕You ride and you post, and none of it turns into money.
  • ✕You've pitched brands. Mostly silence, occasionally a reply that goes nowhere.
  • ✕A brand did say yes, and it still hasn't become product, a code, or a payment.
  • ✕You got the code and the product, and it still hasn't turned into money.

How it works

Get seen, get the yes, turn it into a deal

To get sponsored you have to be seen first. So it is one path, in that order, not two separate topics.

1

Get seen

Brands look at riders people already watch. So the content system comes first, and it is the part that gets your videos out of a few hundred views.

2

Pitch properly

What to send, who to send it to, and what to stop doing. The approach brands actually answer, with the email trail behind it.

3

Turn the yes into a deal

A reply is not a partnership. Free product, a code deal, or getting paid, and a repeatable way to get the next one.

Feedback on the lessons

The lessons that run inside the membership

Nobody has been through the membership yet - it hasn't launched. This is feedback on the same live lessons that run inside it, plus one rider's first sponsorship.

Student win

First sponsorship - a local clothing brand

“Hey, I just wanted to say thank you, your advice worked incredibly well, I ended up securing a sponsor mostly because of you.”
J
Jackson King
@jkingbikes · a rider I helped, free advice, never bought anything

Everything included

What you actually get

Next call in --

Saturdays, 10am Riga time

4 live calls a month

4x a month

Three lessons and a Q&A hour, every month. Bring the pitch you're about to send, the video that flopped, or the deal you can't close.

An hour of live Q&A every month

1 of the 4

Everyone raises a hand and gets their question answered - your account, your pitch, your footage. You'll learn as much from the other answers as your own.

My systems, presets, plugins and tools

Included

The actual ones I use for content and beyond. Not a list of recommendations - the files.

"Ask Dima"

Direct to me

Post whenever you're stuck. You ask, I answer in the comments at my earliest convenience, so everyone gets the answer and not just you. No second app to keep open, it's all in the one place.

The library, and it is not empty

Growing

The 20K View System and the Sponsorships 101 workshop are in there the day you join. It grows out of the call recordings, so early members shape what gets added next.

+ Included free

What comes with it

$53 of things people have actually paid for, included.

Bonus 01

All past workshop recordings

Sponsorships 101 and the earlier ones, plus every workshop recorded inside the membership before you joined. Yours the day you join.

Sponsorships 101 sold for $29 on its own

Bonus 02

The 20K View System

The views course, and step one of everything above: getting seen.

Sold for $24 on its own

Bonus 03

The pitch pack

The DM, email and proposal templates that shipped inside the paid workshop.

Bonus 04

The personal brand playbook

The reason a brand picks you and not the rider with the same numbers.

What changes

What 90 days is meant to change

Posting and hopingA system that gets you seen
Pitches that get ignoredAn approach brands answer
A brand said yes, then nothingProduct, a code deal, or getting paid
One lucky dealA repeatable way to get the next one

Who it's for

Read this before you join

This is for you if

  • You already ride and you already post. This isn't where you learn to make content from zero.
  • You're somewhere MTB actually exists - US, Canada, UK, Australia, western Europe.
  • You've pitched brands, it hasn't worked, and you want to know why.
  • You already have a sponsorship and can't turn it into product, a code, or money.
  • You want to be seen, and you want mountain biking to be the job.

This isn't for you if

  • You're not posting yet. Go ride, go post, then come back.
  • You want riding coaching. This is about the content and the deal, not your technique.
  • You want a brand to hand you something without doing the work.
  • You won't show up to the calls or ask for direction when you're stuck.
  • You're after a trick that gets you sponsored by the weekend.

Sponsorship workshop

What riders said after the workshop

“Wow that was genuinely amazing! I thought I would have questions on things I didn't understand or wasn't talked about but every single thing was super clear. I don't think I could have learned more hahah. Was definitely worth the money and time, I'd say it was worth even more money!”

Leandro

Leandro

@leandromtb_ · attended the sponsorship workshop

Lesson feedback

“Excellent workshop. I learned a lot, shared my experience with sponsorship, his mistakes, and how not to do it. He explained the right approach for companies and the steps to follow. I was kept busy throughout the entire workshop, and there was no boredom. The presentation was fantastic.”

Kirill

Kirill

Attended the sponsorship workshop

Lesson feedback

“It was very good, informative, and professional. Lots of info, I'll need to digest it and think it over.”

Juija

Juija

Attended the sponsorship workshop

Lesson feedback

The membership

$99 a month, or $990 a year

What you get

  • 4 live calls a month4x a month
  • An hour of live Q&A every month1 of the 4
  • My systems, presets, plugins and toolsIncluded
  • "Ask Dima"Direct to me
  • The library, and it is not emptyGrowing
Cancel anytimeNo contractAnswers straight from me

I paid over $2,000 for a two month mentorship to learn this, plus years of getting it wrong on my own. This is $99 a month.

Next call in --

Saturdays, 10am Riga time

After you join

What happens after you join

  1. The day you joinThe library opens straight away: the 20K View System and Sponsorships 101, start tonight if you want to. You meet the group and introduce yourself, so you don't walk into your first call cold.
  2. Your first callCalls run 4 times a month, so the next one is days away, not weeks. Your 90 days start the day you join.
  3. Every week afterYou bring your shortlist and the pitch you are about to send, and I tell you what to fix before it goes out.

Land a brand partnership in 90 days,
or get your money back

Send 10 pitches in your first 90 days. If none of them turn into a brand partnership, I refund everything you have paid.

A partnership means you stop being a customer: free product, a discount in exchange for content, or getting paid. Any of the three counts.

10 real pitches over 3 months is about two weekends of work in total. Every week you bring me your shortlist and your pitch on the call, and I tell you what to fix before you send it. If you send the 10 and nothing lands, that is on me and you get your money back.

The full conditions: 10 pitches logged, with the first three sent to me for a check before they go out. At least 10 of the 12 calls, live or the recording. Every payment cleared on time, with no failed or missed payments in the 90 days. And you are still a member on day 90.

If something is not working, tell me in the Ask Dima space before day 90, not after. If I cancel a call, it does not count against your 10.

Your 90 days start the day you join, and the guarantee runs on the monthly plan, not the yearly one.

Dima

About

Hi, I'm Dima

MTB creator, 21 active brand relationships

I have never been on a podium. I'm not the best rider in my country, and I still ended up with 21 active brand relationships and the full email trail behind every one of them. GoPro, DJI, Sony, Lazer, SUUNTO, Lewis brakes, Tru-Tension, SOTSU and others. My best affiliate has done $52,415 in sales in the last 18 months. A pro MTB rider today has to be on social media. That is what I teach.

Questions

Frequently asked questions

Yes. This is for riders who already ride and already post. If you're starting from nothing, go make content for a while first - you'll get far more out of this later.

Four live calls a month: three lessons and a full hour of Q&A, where everyone raises a hand and gets their own account, pitch or footage looked at live. Bring what you're stuck on.

No, because you don't need a second app open. Everything is in one place: the calls, the library, a group chat and a space where members post their wins. And there is an Ask Dima space you post in whenever you're stuck, answered in the comments at my earliest convenience.

Yes, and it is small on purpose. The 20K View System and every past workshop recording, including Sponsorships 101, are in there from day one. The rest gets built out of the call recordings, which means early members shape what ends up in it.

One of three things: free product, a discount code deal in exchange for content, or getting paid. A brand replying to you doesn't count.

The brands you have picked to pitch, and the person at each one you are going to send it to. Not a wish list: brands that fit what you actually ride and post, with a name or an email for each. You build it, I tell you which ones are wrong and why.

A message to someone at the brand that says who you are, what you want to make with them, and what you are asking for. Email or DM, the channel does not matter. Asking for the right email address does not count yet. That is how you find the person. The pitch is what you send them next.

Anytime. There's no contract, so it stops at the end of the month you cancel.

Monthly is $99 and you can stop whenever you want. Yearly is $990 billed once, which is $198 less than paying monthly for 12 months. Same membership either way.

Not ready yet?

Take the free version

One email a day on how a mountain biker actually gets paid: 21 sponsorships, 0 race wins, and exactly how each one happened.

Dima editing at his desk at night

Going pro runs through content now, not race results

90 days to a first real brand partnership, and a repeatable way to get the next one.

$99 per month · cancel anytime

Join the membership